01
Traffic is steady but conversion has stalled
Campaigns and channels keep bringing visitors to the store, but the share of them that reaches checkout has stopped moving.
E-commerce CRO & Development
Find what stops customers from buying. Then fix it.
We combine conversion analysis, UX, design, and development to identify friction across your store and turn the strongest opportunities into working improvements.
The right fit
When the traffic is there but the orders are not.
Conversion work makes sense when visitors are already arriving and the drop-off is happening somewhere between the first click and the completed purchase.
03
Customers drop off at a step you cannot explain
Analytics shows where people leave the funnel, but the reason behind it, and the change that would fix it, is still unclear.
05
Speed and frontend quality are costing orders
Slow pages, layout shift, or broken behavior on mobile lose customers before the product has had a chance to sell itself.
02
You have recommendations nobody implemented
An audit, an agency report, or an internal backlog already identified the problems, and the changes never made it into the live store.
04
The theme or app stack is limiting the experience
A configurator, bundle, or merchandising rule the business needs does not exist in the current template and cannot be bolted on.
The Kaizen approach to CRO
CRO is not aproject.It is a cycle that never stops.
Kaizen means continuous improvement. We find the opportunities worth acting on, build them, then measure what actually moved. What we learn decides what gets optimized next, so your store keeps converting at its best.
- 01
Prioritize & Find
Identify the biggest opportunities, friction points, and areas with the highest potential impact.
- 02
Optimize & Build
Turn those insights into actual improvements, experiments, and implementations.
- 03
Measure & Analyze
Measure the results, analyze what worked, and use those insights to determine what we optimize next.
- Then the cycle starts again, with what we learned deciding where it begins.
Capabilities
Where we improve the shopping experience
From the first landing page to the final purchase, we connect conversion thinking with design, engineering, and implementation.
Product Pages
Improve clarity, product presentation, decision making, trust, merchandising, and paths toward purchase.
Landing Pages
Create focused experiences around campaigns, products, collections, audiences, or acquisition channels.
Cart & Checkout
Reduce unnecessary friction and improve the path between purchase intent and completed transaction.
Store Performance
Improve technical performance and frontend experience where speed and implementation quality are hurting conversion.
Custom Commerce Features
Build calculators, selectors, configurators, personalization, bundles, storefronts, integrations, and other functionality the store needs.
Analytics & Experimentation
Implement tracking and experiments so important changes can be evaluated rather than judged by opinion alone.
Process
From understanding to improvement.
Understand the funnel, implement the strongest opportunities, and let the results guide the next change.
- 01
Understand the funnel
Review the store, customer journey, existing analytics, traffic sources, devices, and known conversion problems.
- 02
Find conversion opportunities
Identify friction, unclear decisions, technical issues, UX problems, and opportunities with commercial potential.
- 03
Prioritize what matters
Prioritize improvements by expected impact, confidence, and implementation effort, with a clear reason for each change.
- 04
Design and develop
Turn recommendations directly into working product, UX, frontend, tracking, and technical changes.
- 05
Measure the result
Use available analytics and experimentation where appropriate to understand what changed, accounting for traffic and measurement limitations.
- 06
Keep improving
Use the findings from previous improvements to guide the next iteration, with ongoing development from the same team.
Selected work
Conversion thinking backed by implementation.
Our Nexoya work combines CRO, website development, and ongoing platform support for a B2B SaaS company. The reported CRO result below belongs to that project. Our commerce experience also includes a product webshop and booking flows for Estetikcentrum.
Commerce and booking experience: Estetikcentrum
“They always explain what they’ve done and how we’ll proceed.”
- Faster internal services and day-to-day operations
- Stronger technical performance and improved SEO
- Custom AI built across a two-year, reliable partnership
TN
Tilde Nordin
Social Media Coordinator, Estetikcentrum
Why Takumi
A development partner, not another layer of management.
Every request goes straight to the people who build it. A project manager owns the thread, specialists pick up the work, QA runs before anything ships, and the same team stays with your product afterwards.
Your Product
Miksa
CTO
Jovan
Tech PM
Slađana
Account PM
Stefan
Backend
Amel
Frontend
Lazar Đ.
UI/UX
Marko
Website
Anes
Website
Lazar B.
Founder
We need a new section to drive more leads.
Improvement
Website improvement
Conversion thinking before implementation
We look for the reason behind the drop-off before proposing a change. Every improvement has to be worth building.
Analysis, design, and development in one team
The people who find the opportunity design and build the fix, so nothing is lost in a handover between an agency and a developer.
Changes you can actually evaluate
Tracking and experiments ship with the change where traffic allows, so results are measured rather than argued about.
A team that stays with the store
After the first round of improvements, we keep shipping features, integrations, and performance work with the context already in place.
Where are customers getting stuck?
Tell us about your store, the customer journey, and the conversion problems you want to solve. We will help you identify a practical next step and what it takes to implement it.
Book a Strategy Call